The Reluctant Outdoorsman

Promo Spot, Outdoor Channel

The Outdoor Channel approached us to design and produce a fun and outgoing promo spot for their new show, The Reluctant Outdoorsman, an unscripted travelogue that follows the exploits of Derek Orr; a middle aged desk jockey who has no outdoor skills or experiences. The design matches the comedy of the show, showcasing Derek, the bumbling couch potato, in a superhero comic book style.